Brand
ProjectBrand Identity
Optimo, Typeface,
Associated creatives
Tags
Description
This motion graphics animation features the typographic brand identity for Dam, designed by Caserne. The white lettering of the wordmark smoothly shifts and transitions across a dark, solid background. Clean vector geometry and bold typography define the visual presentation of the logo. The minimalist composition focuses entirely on the brand mark and its kinetic form.
Style
Artistic, Vertical, Clean, Minimalist
Techniques
Animation, Motion Graphics
Color
Pure White (30%)
Background
Solid Colour
Context
Brand Film / Corporate Video