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BrandValentino Beauty
Project'Vendetta' 2026 Ad Campaign
Dakota Johnson in a red dress smiles on a film set in front of a camera crew holding a cinema rig during a campaign shoot.

Valentino Beauty 'Vendetta' 2026 Ad Campaign 2026

Associated creatives

Alessandro Michele
Alessandro MicheleValentino Creative Director
Romain Gavras
Romain GavrasDirector
Inez & Vinoodh
Inez & VinoodhPhotographer
Dakota Johnson
Dakota JohnsonTalent
Alexander Skarsgård
Alexander SkarsgårdTalent
‘It’s a Sin’ – The Pet Shop Boys
‘It’s a Sin’ – The Pet Shop Boys

Tags

dakota johnsondakota johnson smilingdakota johnson red dressred strapless dressstrapless dressred dresscinema camera rigcinema cameracamera operatorbehind the scenes

Description

Dakota Johnson smiles on set while being filmed by a camera crew during the production of the Valentino Beauty 'Vendetta' campaign. She wears a vibrant red strapless garment, styled with long brunette hair and bangs, illuminated by a warm key light. Foreground camera operators support a heavy cinema rig focused on her, surrounded by low-key lighting and deep shadows across the studio set.

Style

Documentary, Vertical, Moody, Warm

Techniques

Low-key / chiaroscuro

Industries

Cosmetics

Color

Scarlet (30%)
Jet Black (50%)

Background

Set-dressed

Context

Backstage / Behind the Scenes