100%, Production,

Associated creatives

Description

This dynamic video project titled Shine is a collaboration between Daily Paper, Adidas, and Ajax, celebrating the energy and culture of Amsterdam. The visual montage features diverse individuals wearing branded sportswear, exploring city streets at dusk, dining in local restaurants, and showcasing unique jewelry and apparel. Directed with a cinematic style and rich color grading, the video captures the spirit, style, and glow of urban life. Produced by Visie Admin, it highlights community figures and authentic city moments.

Style

Horizontal, Cinematic, Saturated, Warm

Industries

Sportswear

Background

Street

Context

Advertising Campaign, Brand Film / Corporate Video