Dadada Brand Identity 2019

Description

This graphic design piece presents the brand identity for Dadada featuring custom white typography centered against a solid black background. The typography uses bold sans serif letterforms with distinctive geometric cutouts and interlocking negative space. The minimalist composition places full emphasis on the clean wordmark. The stark contrast between the bright white text and deep black field establishes a clear modern aesthetic.

Style

Horizontal, Commercial, Monochrome, Clean, Minimalist

Techniques

Typography, Vector

Color

Background

Black Seamless

Context

Advertising Campaign, Website / Web