Start-Rec, Music / Sound,
Associated creatives
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Description
This cinematic video commercial for Dacia created by Publicis Conseil features sweeping shots of a traditional sailing ship navigating across a desert landscape filled with blowing sand and dust. The warm, golden-toned color palette and dramatic lighting enhance the adventurous mood. Crew members struggle with rigging amidst high winds while the vessel moves through the sandy terrain. The sequence transitions to showcase other rugged vehicles and vast desert vistas under a bright sun.
Style
Horizontal, Cinematic, Warm
Techniques
Natural light, VFX / visual effects
Industries
Luxury Automotive
Color
Rust (60%)
Camel (40%)
Background
Desert
Context
TVC / TV Commercial