BrandFrito-Lay
ProjectLost in the Crunch
D3 (PepsiCo Foods), Agency / Creative,
Associated creatives
Associated creatives
Tags
Description
The video shows former NFL player Marshawn Lynch in a series of indoor luxury settings eating Lay's Kettle Cooked potato chips. He is first seen in a bright room wearing a beanie, and hoodie, and wearing a monocle while talking into his cell phone with a green bag of potato chips in hand. Next he is seen in a dark toned office, and then a modern living room. An agent is also on the phone in his office, celebrating a big opportunity. The camera work includes close-up shots and full body shots.