D-Factory, Post Production / VFX,

Description

This is a promotional video for Lancôme's Lip Idôle Juicy Treat, featuring Olivia Rodrigo. The video opens with a close-up shot of Rodrigo holding the lip gloss against a pink background. The camera zooms in on Rodrigo's glossy lips as she applies the product. Next, the video shows a close-up of a stack of lip gloss tubes with liquid pouring over them. The campaign highlights that the product contains 20% squalane. Rodrigo is then seen in a modern white space, wearing a red dress and applying the lip gloss. The lighting is bright and even, creating a clean and polished aesthetic. The video emphasizes the glossy, hydrating qualities of the lip product.