Czar BE, Production,

Description

A man is shown in a bathroom showering with Axe Cherry Fizz body wash. He pours the red liquid into his hand and applies it to his chest. The showerhead sprays water. The man is covered in white foam from the body wash, singing and smiling, and seems very happy. As he finishes, he starts to get out of the shower. The scene cuts to an elderly hand turning off the water supply, and the water stops. A final scene shows the man now covered in foam looking frustrated as he notices the cold water.