CVS Sleep 2025

About

This commercial video for the CVS project Sleep, produced by Sweetshop US and BBDO New York with production services from The Roots Production Service, features a man sleeping peacefully in a dimly lit bedroom. He lies on his side in bed, resting his head on a white pillow, while a small dog rests comfortably beside him. The bedroom is decorated with wood-paneled walls and lit by a bedside lamp casting a warm glow on a nightstand holding a small bottle. Text overlays appear on screen throughout the sequence, culminating in a product shot of melatonin gummies.