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Hand holding a Jack Daniel's and Coca-Cola can behind a heavily frosted, condensation-covered refrigerator glass door.

Cully Wright, Photographer, New York

Associated creatives

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Description

This commercial photograph by Cully Wright captures a candid moment through a heavily frosted, condensation-covered glass door. A hand reaches into a refrigerated display case to grab a canned beverage, with water droplets creating a textured, obscured view across the frame. The warm tones of a yellow shirt contrast with the cool, misty atmosphere of the cooler. The composition focuses intimately on the interaction with the product shelving visible in the background.

Style

Horizontal, Commercial, Warm, Grainy

Techniques

Analogue / film

Industries

Beverages

Color

Mustard (60%)
Jet Black (40%)

Background

Showroom

Context

Advertising Campaign