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BrandCrucible
ProjectBrand Identity
Grid of nine petri dishes showing a time-lapse sequence of microbial colonies growing into a C shape against a dark background.

Crucible Brand Identity 2024

Associated creatives

Madalena Studio
Madalena StudioGraphic Design

Tags

petri dish growthpetri dishmicrobial colonymicrobial growthc shape logobrand identity design

Description

This graphic design project by Madalena Studio for the brand Crucible features a nine-panel grid showcasing a time-lapse progression of microbial colonies cultivating inside clear petri dishes. Set against a dark, minimal background, the microscopic organisms gradually multiply and spread to form a distinct C-shaped pattern across the media series. The sequence documents biological growth stages from initial inoculation in the top left dish to dense fungal and bacterial formations arranged in the signature shape by the final frame.

Style

Horizontal, Commercial, Clean, Minimalist

Color

Jet Black (50%)
Pure White (40%)

Background

Black Seamless

Context

Advertising Campaign