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BrandNissan
ProjectDefy Convention: The Nissan ARIYA VR Experience

Critical Mass, Agency / Creative,

Associated creatives

Critical Mass UK
Critical Mass UKAgency / Creative
Critical Mass
Critical MassAgency / Creative

Associated creatives

Critical Mass
Critical MassAgency / Creative

Tags

electric carVR headsetliving roomvirtual realityNissan Ariya

Description

The Nissan Ariya electric car is shown driving on mountain roads in daylight, then its interior is simulated in VR for users wearing Meta Quest 2 headsets. The exterior is a light-brown color. Inside the VR experience, a spacious modern living room with large windows and a simulated sunset view is displayed. The living room features a fireplace, bookshelves, and decorative objects. A woman is shown wearing a white Meta Quest 2 VR headset and holding VR controllers. The screen of the car displays the Nissan logo and graphics.