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ProjectCraig Green S/S 2025 Campaign
Model in dynamic mid-air pose wearing structured sculptural garments and dark footwear against white studio seamless background

Jum Kuochnin, Model,

Associated creatives

Craig Green
Craig GreenDesigner
Sølve Sundsbø
Sølve SundsbøPhotographer
Robbie Spencer
Robbie SpencerFashion Editor/Stylist
Matt Mulhall
Matt Mulhall
Piotr Chamier
Piotr ChamierCasting Director
Jum Kuochnin
Jum KuochninModel
Nand Quivreux
Nand QuivreuxModel
Vasko Luyckx
Vasko LuyckxModel

Tags

male model jumpingmale modelmodel jumpingsculptural garmentavant-garde fashionblack shortsblack shoes

Description

This striking fashion image for the Craig Green S/S 2025 campaign features a male model captured in a dynamic mid-air pose against a clean white seamless backdrop. He wears an avant-garde, highly structured ensemble composed of layered dark garments, leather straps, and an intricate circular chest cutout piece, complemented by dark black shoes. The composition is brightly lit in a studio environment, highlighting the intricate textures, leather details, and unconventional garment silhouettes. Photography by Sølve Sundsbø with fashion styling by Robbie Spencer.

Style

Editorial, Vertical, Clean

Industries

Designer Fashion

Color

Jet Black (50%)
Caramel (30%)
Navy (20%)

Background

White Seamless

Context

Advertising Campaign