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  • ·Craft Sportswear The Routine Effect Campaign Video
Brand
Craft Sportswear
Project10 Ads in 10 Weeks

Forsman & Bodenfors, Agency / Creative,

Associated creatives

Forsman & Bodenfors
Forsman & BodenforsAgency / Creative

Tags

craft sportswearthe routine effectrunning routine experimentprinted portrait photographsrunning video

Description

This video advertisement for Craft Sportswear titled The Routine Effect showcases a running experiment, produced as part of the 10 Ads in 10 Weeks project with creative agency Forsman & Bodenfors. The sequence opens with asphalt pans and overlaid text before transitioning to close-up shots of printed black-and-white portrait photographs featuring data overlays and running statistics. Additional clips show a woman running outdoors while listening to headphones. The composition combines textured print media with dynamic live-action footage.

Style

Horizontal, Commercial, Desaturated

Industries

Sportswear

Context

Advertising Campaign, Brand Film / Corporate Video