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Brand
CoverGirl
ProjectCovergirl Outlast Lip-stain 2024
Two smiling women holding cosmetic pencils against a soft purple background for CoverGirl Outlast Lip-stain 2024 campaign.

Kuma, Make-up Artist, New York

Associated creatives

Jenn Collins
Jenn CollinsPhotographer
Caitlyn Leary
Caitlyn LearyFashion Editor/Stylist
Jo Franco
Jo FrancoMakeup Artist
Kuma
KumaMakeup Artist
Hadassah McGrew
Hadassah McGrewModel
Jacqueline Cassidy
Jacqueline CassidyModel

Tags

two smiling women holding cosmetic pencilstwo smiling womenwomen holding cosmetic pencilssmiling womencosmetic pencilspink topwhite ribbed topgold chain necklace

Description

Two smiling models are featured in a vibrant beauty campaign portrait for the CoverGirl Outlast Lip-stain 2024 project. Both women hold pink cosmetic pencils near their faces, showcasing polished makeup looks with glossy lips and defined eyebrows. The woman on the left wears a light pink top and a delicate gold chain necklace, while the woman on the right wears a white ribbed top. Soft studio lighting illuminates the scene against a solid pale purple background, creating a clean and cheerful aesthetic captured by photographer Jenn Collins and styled by Caitlyn Leary.

Style

Vertical, Commercial, Warm, Clean

Techniques

Beauty Light

Industries

Cosmetics

Color

Blush (50%)
Pure White (50%)

Background

Coloured Seamless

Context

Advertising Campaign