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Two smiling women posing closely against a light blue backdrop, one holding a pink lip stain pen.

CoverGirl Covergirl Outlast Lip-stain 2024 2024

Associated creatives

Tags

Description

Photographer Jenn Collins captures models Hadassah McGrew and Jacqueline Cassidy for the CoverGirl Outlast Lip-stain 2024 commercial campaign. The models pose close together against a solid light blue studio backdrop showcasing glossy berry and pink lip shades. Cassidy holds a lip stain applicator near her open smile while McGrew looks off-frame with a radiant expression. Styled by Caitlyn Leary with clean makeup artistry by Jo Franco and Kuma, the scene is illuminated with bright, flattering beauty light.

Style

Vertical, Commercial, playful, Clean, Glossy

Techniques

Beauty Light

Industries

Cosmetics

Color

Pure White (30%)
Blush (20%)

Background

Coloured Seamless

Context

Advertising Campaign