Matthew Edwards, Creative Director, Sydney

Description

This still life composition captures a styled tabletop arrangement featuring natural wooden elements, ceramic tableware, glassware, and fresh produce. A warm beam of natural light casts distinct shadows across the light-toned wooden surface, highlighting the textures of the materials. Prominent objects include a shallow wooden bowl, a pear resting on the surface, a tall glass tumbler, and stacked ceramic plates with a draped textile in the background. The art direction and creative direction are led by Matthew Edwards in Sydney, emphasizing clean lines and organic textures under directional daylight.

Style

Horizontal, Commercial, Warm, Clean

Techniques

Natural light

Industries

CPG / Packaged Food

Color

Context

Advertising Campaign