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Brand
Country Road
ProjectLive With Us
Group of diverse people and children gathered outdoors in neutral clothing, with a young girl smiling seated in a wheelchair.

Country Road Live With Us 2022

Associated creatives

Simon Upton
Simon UptonPhotographer
Rupert Carr-gregg
Rupert Carr-greggCreative Director
Skye Campbell, Penny O'brien
Skye Campbell, Penny O'brienProducer
Kate Gaskin
Kate GaskinFashion Stylist
Gillian Campbell
Gillian CampbellMake-up Artist
Ned Donohoe
Ned DonohoeDirector
Kirsten Stanwix-bookallil
Kirsten Stanwix-bookallilSet Designer

Tags

group of peoplepeople outdoorsyoung girl in wheelchairgirl in wheelchairwheelchair usersmiling girladult manadult woman

Description

This outdoor campaign image for Country Road's project Live With Us, directed by Justin Woo, captures a diverse group of adults and children gathered together in natural light. A young girl is smiling while seated in a wheelchair, surrounded by family members and friends dressed in casual, neutral-toned apparel. The composition feels candid and warm, highlighting inclusive lifestyle imagery set against an open outdoor background. Soft natural illumination and a bright, sun-kissed colour grading enhance the relaxed atmosphere of the scene.

Style

Lifestyle, Vertical, Warm, Clean

Techniques

Natural light

Color

Pure White (50%)
Beige (50%)

Background

Park

Context

Advertising Campaign