Brand
Project50 Years Campaign

Rupert Carr-gregg, Creative Director,
Associated creatives
Tags
Description
This black and white behind-the-scenes image captures a desert photo shoot for the Country Road 50 Years Campaign, photographed by Simon Lekias with creative direction by Rupert Carr-gregg. In the foreground, a crew member stands observing the set while a wind machine and lighting equipment are positioned to the left. In the background under a black backdrop, a male model and a female model pose seated and standing on wooden chairs. The expansive flat desert landscape stretches out into the distance under clear skies, creating a stark outdoor working environment.
Style
Documentary, Horizontal, Monochrome, Clean
Techniques
Analogue / film, Natural light
Industries
High Street Fashion
Background
Desert
Context
Backstage / Behind the Scenes