Brand
ProjectSummer 2025 Campaign

Samuel Watson, Model,
Associated creatives
Tags
Description
This campaign image for Cotton On features a man wading in shallow ocean water during sunset, with warm golden light illuminating the scene. He wears a dark sleeveless top and light shorts, his wet hands covering his face as water splashes around him. The composition captures a tranquil, sun-drenched atmosphere with gentle ripples and a clear horizon line. The shot was photographed by Pepe Herreros as part of the Summer 2025 project.