Alba Martin, Model,

Description

This campaign image for Cotton On features a man wading in shallow ocean water during sunset, with warm golden light illuminating the scene. He wears a dark sleeveless top and light shorts, his wet hands covering his face as water splashes around him. The composition captures a tranquil, sun-drenched atmosphere with gentle ripples and a clear horizon line. The shot was photographed by Pepe Herreros as part of the Summer 2025 project.

Style

Lifestyle, Vertical, Golden Hour

Techniques

Natural light

Industries

High Street Fashion

Color

Background

Ocean

Context

Advertising Campaign