BrandMcDonald's Canada
ProjectEat the Code Case Study
Cossette, Media,
Associated creatives
Tags
Description
The video presents a montage related to computer programming, set against a red gradient background that darkens towards the edges. Various scenes display computer code on screens, showcasing different integrated development environments and code snippets. Interspersed between these scenes are messages stylized in the manner of HTML tags, rendered in a yellow pixelated font, that read: “< Programmers />”, “< are focused />”, “< So focused…/>”, and “< They forget to eat />”. Other scenes include a man programming and verbalizing his need for a meal, and a McDonald's logo with the word "presents" beneath. A final message appears as "EAT_THE_CODE" also in a pixelated font.