Brand
ProjectThe International Menu Heist
Cossette, Media,
Associated creatives
Tags
Description
This cinematic commercial video for McDonald's Canada, titled The International Menu Heist, presents a dynamic narrative across split-screen and multi-panel sequences. The scenes feature restaurant interiors, fast-food counters, driving sequences through countryside roads, and patrons enjoying meals inside dining areas. The colour grading employs warm vintage tones with high-contrast framing, capturing fast-paced comedic action and stylistic edits throughout the various global restaurant locations.