Phoebe Sing, Art Director,

Description

Fashion campaign imagery for COS Festive 2025, photographed by Vito Fernicola with styling by Jane How and art direction by Phoebe Sing. The layout features model Athiec Geng in a dual composition: on the left, a black and white studio portrait showcasing a deep V-neck garment accessorised with a silver metallic fringe necklace; on the right, a three-quarter shot against a clean white seamless background presenting a voluminous dark navy padded wrap jacket cinched with a slim black belt over tailored black trousers. Minimalist hair styling is by Kalle Eklund with makeup by Siddhartha Simone.

Style

Horizontal, Commercial, Clean, Minimalist

Techniques

Soft Light

Industries

High Street Fashion

Color

Background

White Seamless, Residential Building

Context

Advertising Campaign