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  • ·COS Fall 2026 Menswear Ad Campaign by Mark Kean
Model standing on an urban street corner wearing an oversized dark jacket, light knit shirt, and wide-leg cuffed trousers in black and white.

COS Fall 2026 Ad Campaign 2026

Associated creatives

Tags

Description

A black-and-white fashion advertisement shot by photographer Mark Kean for the COS Fall 2026 campaign, styled by Jane How. The full-length street portrait features an East Asian male model standing on an urban sidewalk beside a weathered metal utility box. He is dressed in an oversized dark tailored jacket over a light knit collared shirt, accessorized with a slim leather belt, relaxed cuffed wide-leg trousers, and dark dress shoes. The background shows an out-of-focus city street with crosswalk lines and a parked vehicle.

Style

Vertical, Commercial, Monochrome

Techniques

Natural light

Industries

Menswear

Color

Off-Black (70%)
Off-White (30%)

Background

Street

Context

Advertising Campaign