BrandCOS
ProjectFall 2026 Ad Campaign

COS Fall 2026 Ad Campaign 2026
Associated creatives
Tags
Description
Captured by photographer Mark Kean and styled by Jane How for the COS Fall 2026 advertising campaign, model Leon Dame stands at an urban crosswalk leaning against a dark lamppost. He wears an oversized, dark belted trench coat featuring an upturned collar, coordinated with relaxed wide-leg trousers and dark leather shoes while clutching a structured bag under his arm. The vertical black-and-white framing highlights rich textile textures and architectural street elements, including pedestrian road markings and background street signage.
Style
Vertical, Commercial, Monochrome
Techniques
Natural light
Industries
Menswear
Color
Off-Black (70%)
Charcoal (30%)
Background
Street
Context
Advertising Campaign






