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  • ·COS Fall 2026 Campaign Men in Overcoats by Mark Kean
BrandCOS
ProjectFall 2026 Ad Campaign
Five men wearing long black tailored overcoats walk away across an urban street crosswalk in black and white.

COS Fall 2026 Ad Campaign 2026

Associated creatives

Mark Kean
Mark KeanPhotographer
Alaina Rae
Alaina RaeModels
Awar Odhiang
Awar OdhiangModels
Hoyong Kim
Hoyong KimModels
Jacqui Hooper
Jacqui HooperModels
Jesse Rinderknecht
Jesse RinderknechtModels
Leon Dame
Leon DameModels
Lucien Le Nevé
Lucien Le NevéModels
Malick Bodian
Malick BodianModels
Noor Khan
Noor KhanModels
Yun Seo Woo
Yun Seo WooModels
Jane How
Jane HowStylist
Thom Walker
Thom WalkerMakeup
Simone Schofer
Simone SchoferCasting Director

Tags

group of men in overcoatsmen in overcoatsblack overcoatlong overcoattailored coatwool coatmen walking away

Description

Shot by photographer Mark Kean for the COS Fall 2026 Ad Campaign, five men walk in unison away from the camera across a city crosswalk. Styled by Jane How, the models wear matching full-length black tailored wool overcoats and dark trousers, creating a strong graphic silhouette against the urban environment. The monochrome image showcases the movement of the outerwear alongside city architecture and street elements.

Style

Horizontal, Monochrome, Commercial

Techniques

Natural light

Industries

Menswear

Color

Off-Black (90%)

Background

Street

Context

Advertising Campaign