BrandCOS
ProjectFall 2024 Ad Campaign

Dara Gueye, Model,
Associated creatives
Tags
Description
This portrait from the COS Fall 2024 ad campaign features model Taemin Park photographed by Karim Sadli. The subject wears a textured black tweed coat layered over a grey hooded sweatshirt and a white collared shirt, carrying a black leather backpack over his shoulder. The lighting is focused and clean, casting soft shadows against a neutral grey studio background. Creative direction is led by Karin Gustafsson with styling by Jane How, hair by Anthony Turner, and makeup by Christelle Cocquet.
Style
Editorial, Vertical, Clean, Nostalgic
Techniques
Natural light
Industries
High Street Fashion
Color
Jet Black (70%)
Medium Grey (30%)
Background
Grey Seamless
Context
Advertising Campaign




