BrandPantene
ProjectMuxes: Braids of Pride
Cora FX, Post Production / VFX,
Associated creatives
Tags
Description
The initial shot shows someone braiding hair in Oaxaca, Mexico. The person raises their arms, holding the braids up against the sky. The next shot shows a person with braids lying on grass, with a hand on their chest. The camera focuses on their face as they state, "Muxe." The video shifts to an indoor shot of a Muxe with long, loose hair and traditional jewelry. The video shifts to two Muxe speaking outside in a village and then returns to shots of braids and outdoor scenery.
