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  • ·Coop Diversity commercial campaign video featuring cyclist
Brand
ProjectDiversity

Hitmill / DubDub Studios, Music / Sound,

Associated creatives

Tags

Description

This commercial video for Coop titled Diversity, created in collaboration with TBWA Zürich and Shining Film, captures an evening interaction outside a store entrance. A cyclist wearing a helmet and a dark jacket stops to ask two young women standing nearby for directions, with the illuminated Coop storefront visible in the background. The scene is shot with natural evening lighting and features crisp dialogue set against an outdoor commercial environment. Production credits include Shining Film for post-production and production, with sound by Hitmill and DubDub Studios.

Style

Horizontal, Commercial, Warm, Polished

Industries

Grocery

Color

Navy (50%)
Jet Black (30%)

Background

Retail Storefront

Context

TVC / TV Commercial