Brand
Publicis Dubai, Agency / Creative,
Associated creatives
Tags
Description
This commercial video for the Dodge Durango project by Publicis Dubai and Stellantis Middle East features a bearded man in a black leather jacket and a respirator gas mask standing inside a dimly lit garage workshop. Tool racks, wall organization panels, and a vintage Mopar sign adorn the background walls while red accent lighting illuminates the scene. The man addresses the camera directly, putting on black gloves and inspecting the vehicle trunk in a comedic take on parenting challenges. The cinematic production utilizes low-key lighting and moody color tones to create an atmospheric setting.
Style
Horizontal, Cinematic, Moody, Gritty
Industries
Luxury Automotive
Color
Jet Black (60%)
Camel (20%)
Background
Garage
Context
TVC / TV Commercial