Matthew Forest, Production,
Associated creatives
Tags
Description
This commercial video campaign for Cue Health, titled Control Freaks and produced by Matthew Forest with agency Doner, showcases individuals managing their health through at-home diagnostic tests and mobile technology. The video features various scenes in modern domestic and kitchen settings where people meticulously engage in activities such as pruning bonsai trees, organizing bookshelves, and preparing pour-over coffee. Close-up shots highlight smartphone interfaces displaying health tests for food sensitivity, sexual health, and heart health alongside branded test kits. The visual tone is clean, polished, and contemporary, emphasizing precision, personal control, and accessible healthcare solutions.
Style
Horizontal, Commercial, Clean, Polished
Industries
Enterprise & B2B Software
Context
TVC / TV Commercial