Brand
ProjectWelcome to the Dark
Company 3 London, Post Production / VFX,
Associated creatives
Tags
Description
Welcome to the Dark is a Beats brand video featuring Lil Baby and Ja Morant. The production showcases behind-the-scenes studio settings, professional lighting setups, and performance moments in high-contrast black-and-white sequences. Crew members and equipment are visible on set as the artists prepare and pose. The visual style blends documentary observation with commercial polish.


