BrandThe Ad Council
ProjectCommunity Safety
Translation,
Associated creatives
Tags
Description
This public service announcement video for The Ad Council's Community Safety campaign features a narrative exploring real community stories related to violence intervention. The video opens with a point-of-view perspective from a hospital bed, transitioning to scenes of a violence intervention specialist speaking directly to the camera in both a medical setting and an urban street environment. The framing utilizes a horizontal video format with natural lighting and cinematic narrative styling. The Ad Council production highlights community support systems and personal resilience.
Style
Horizontal, Cinematic
Industries
Public Awareness
Color
Jet Black (50%)
Navy (30%)
Background
Hotel Room
Context
Advertising Campaign, Brand Film / Corporate Video