HPLA, Agency / Creative,

Description

Communication One is a video project for Reebok Basketball featuring cinematic low-key lighting and dramatic sequences. The video opens with a close-up portrait of a Black man with braided hair, transitioning to an expansive shot of a dimly lit basketball court and intimate profile framing. Later scenes showcase a large group of people in matching athletic apparel assembled in a grand hallway setting. Production services were handled by HPLA and Ben Conway, with post-production and VFX by William McVay.