Special Australia, Creative Agency, Sydney
Associated creatives
Tags
Description
This commercial video for RYOBI by Techtronic Industries, titled Come Equipped - The Gateway - 30", showcases various DIY and outdoor scenarios featuring power tools. The sequence begins in a wood-paneled living room where a woman straightens a framed picture before a man appears holding a RYOBI power drill. The video transitions across multiple scenes including an outdoor garden, a woodland campsite, and a backyard where characters use cordless power equipment. The visual styling is cinematic and narrative-driven, emphasizing practical tool use in everyday environments.
Style
Horizontal, Cinematic, Warm, Clean
Industries
Consumer Electronics
Color
Forest Green (50%)
Beige (30%)
Pure White (20%)
Background
Living Room
Context
TVC / TV Commercial