BrandIKEA Canada
ProjectSleepless Lamp Case Study
Colombia Studios, Production,
Associated creatives
Associated creatives
Tags
Description
The scene begins with an exterior shot of an apartment building at night, one window displaying a vibrant red curtain. The scene cuts to a woman identified as Tanya Bevington, Head of Communications at IKEA Canada, in an IKEA showroom. She discusses IKEA's sleep study. The scene then cuts to a close-up of a child sleeping, with text explaining that nearly 500,000 children in Canada experience sleep poverty. The scene cuts to a child crying in the dark and text reading, 'To bring sleep poverty out of the dark'.