Description

This video commercial for Colgate, titled Smile Fight and produced by Birth France with agency VML France, features intimate scenes of parents helping their young children brush their teeth in domestic bathrooms. The warm, natural lighting highlights authentic interactions between parents and reluctant children in tiled home settings. The footage utilizes soft, empathetic color grading to capture daily family routines with emotional resonance. Each sequence portrays a different household moment during the morning or evening hygiene ritual.