Brand
ProjectWhat is WOW
VML New York, Agency / Creative,
Associated creatives
Tags
Description
This commercial video for Colgate Optic White, part of the What is WOW project created with VML New York, features a woman with long dark hair wearing a red jacket and white t-shirt. She smiles warmly and brushes her teeth with a red toothbrush against a minimalist white background. The spot highlights product efficacy with clean studio lighting, dynamic product shots of toothpaste tubes, and close-up visualizations of hydrogen peroxide action. The sequence emphasizes bright smiles and modern dental care aesthetics.
Style
Vertical, Commercial, Clean
Industries
Cosmetics
Color
Crimson (60%)
Pure White (40%)
Background
White Seamless
Context
TVC / TV Commercial
