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  • ·Colgate Optic White What is WOW commercial campaign

VML New York, Agency / Creative,

Associated creatives

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Description

This commercial video for Colgate Optic White, part of the What is WOW project created with VML New York, features a woman with long dark hair wearing a red jacket and white t-shirt. She smiles warmly and brushes her teeth with a red toothbrush against a minimalist white background. The spot highlights product efficacy with clean studio lighting, dynamic product shots of toothpaste tubes, and close-up visualizations of hydrogen peroxide action. The sequence emphasizes bright smiles and modern dental care aesthetics.

Style

Vertical, Commercial, Clean

Industries

Cosmetics

Color

Crimson (60%)
Pure White (40%)

Background

White Seamless

Context

TVC / TV Commercial