Derek Johnson, Consultancy,
Associated creatives
Tags
Description
This commercial video for Colgate Optic White features a smiling young Black woman with pigtails inside a vibrantly styled, pink-lit bathroom setting. She picks up an Optic White pen product, applies the treatment, and checks her bright smile in a lighted mirror. The video transitions into macro shots of teeth receiving treatment, accompanied by dynamic 3D visual effects and CGI animations showing active ingredients breaking down stains. The spot combines live-action lifestyle footage with high-end CGI product demonstration elements under vibrant pink ambient lighting.
Style
Horizontal, Commercial, Moody, Neon
Techniques
3D render / CGI, VFX / visual effects
Industries
Cosmetics
Color
Blush (50%)
Jet Black (30%)
Background
Bathroom
Context
TVC / TV Commercial