BrandAqua Carpatica
ProjectPurity Test (Case Study)
Cohn&Jansen JWT, Agency / Creative,
Associated creatives
Associated creatives
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Description
A black and white video clip shows a small helicopter spraying pesticides over a large agricultural field. The video focuses on the negative effects of intensive farming that involves using large amounts of nitrates, and chemical fertilizers that end up in the ground water. The nitrates end up in the water people drink. Romania is the number one country in Europe for nitrate pollution. The video presents images of water drops, water taps, and close-ups of water bubbles. The water appears to come from old water pumps, wells, and public water springs.