Lenovo Coding on Concrete 2023

About

Lenovo presents Coding on Concrete, a brand film produced by SuperHeroes New York that explores the intersection of digital aesthetics and street art. The video features street artist Douglas Hoekzema, also known as Hoxxoh, discussing his creative process and the non-traditional tools he uses to create complex geometric patterns. Throughout the piece, Hoekzema is shown painting on brick and concrete surfaces, demonstrating pendulum techniques and spray paint application. The visual narrative combines candid interviews with dynamic footage of artwork creation, highlighting the contrast between digital-like precision and organic urban environments.