WPP OpenX, Agency / Creative,

Description

This commercial video for CocaCola features dynamic scenes of people celebrating and cheering together inside a subway train car and gathering around a bodega storefront. The sequence highlights interactions with CocaCola bottles and cans, culminating in a smartphone scan feature. The cinematography uses energetic hand-held camera movements and vibrant lighting that captures the excitement of the campaign. The video was created by agency WPP OpenX as part of the CCTM World Cup Launch project.

Style

Horizontal, Commercial, Action, Clean

Industries

Beverages

Color

Background

Retail Store

Context

TVC / TV Commercial