WPP OpenX, Agency / Creative,

Description

This commercial spot for CocaCola features a diverse group of commuters riding inside a modern elevator. A central female character holds a glass bottle of Coca-Cola while other passengers check sports scores on their smartphones and read a newspaper with World Cup headlines. The elevator screen displays a sports broadcast and weather updates. The lighting is warm and natural, creating an engaging narrative atmosphere leading up to the football tournament.

Style

Horizontal, Action, Cinematic, Warm

Industries

Beverages

Event

FIFA World Cup

Color

Background

Hallway

Context

TVC / TV Commercial