WPP Open X, Agency / Creative,

Description

This commercial spot for Coca-Cola captures travelers seated inside an airplane cabin during a journey associated with the Chinese New Year 2026 celebrations. Passengers are seen interacting and holding festive red beverage cans adorned with seasonal patterns. As the scene unfolds, the cabin atmosphere transitions with celebratory fireworks visible through the window. The live-action framing captures intimate character interactions and product placement in a cinematic style.

Style

Horizontal, Cinematic

Techniques

VFX / visual effects

Industries

Beverages

Color

Background

Transport Hub

Context

TVC / TV Commercial