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CocaCola Backyard BBQ 2024

About

This video captures a vibrant community barbecue gathering outdoors, featuring a group of Black men enjoying food, drinks, and playing chess together. The scene is shot with natural lighting in a residential neighborhood courtyard setting, highlighting authentic social interactions and casual camaraderie. Participants are seen grilling skewers, serving plates of food, and drinking from glass bottles while engaging in conversation and friendly competition. The visual style balances documentary-like observation with commercial warmth, creating an inviting and energetic atmosphere. The narrative centers on community bonding and shared traditions around food.

Brand

CocaCola

Project

CocaCola Backyard BBQ 2024

Keywords

group of Black menBlack menmen barbecuingmen playing chessoutdoor barbecuebarbecue grillchess game

Credits

Ogilvy New York
Agency / Creative
Hogarth US
Production
Yessian Music
Music / Sound

Styles

DocumentaryLifestyleHorizontalGrainy

Techniques

Natural light

Industries

Beverages

Background

Park

Context

Advertising Campaign
Brand Film / Corporate Video
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