Hayley Callander, Set Designer, New York

Description

An outdoor advertising campaign image features a smiling Black woman in her 20s holding a glass bottle of Coca-Cola while seated at a table. She wears a denim jacket over a patterned top, with large hoop earrings and a delicate bracelet. In front of her on the table is a plate of burgers and sweet potato fries, along with a small lit candle in a glass. In the background, other people sit at adjacent tables amidst wooden planters and greenery under warm natural sunlight. The composition is captured with a shallow depth of field, highlighting the central subject and product.

Style

Horizontal, Commercial, Warm, Clean

Techniques

Natural light

Industries

Fast Food

Color

Background

Café

Context

Advertising Campaign