Coaltown Coffee Brand Identity 2026

About

A brand identity and packaging color system presentation for Coaltown Coffee, designed by Smörgåsbord. Five vertical color blocks span across the frame in muted olive green, pastel peach, terracotta rust, warm cream, and charcoal slate. Each column is labeled with technical product details and roast blend names—The Union, Drifft, Anthracite, Candle Light, and Jenkin Jones—over the bold Coaltown logotype positioned near the lower third.