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BrandCoaltown Coffee
ProjectBrand Identity
Three stages of a black lump of coal transforming into a roasted brown coffee bean on a solid black background.

Coaltown Coffee Brand Identity 2026

Associated creatives

Smörgåsbord
SmörgåsbordDesign
Dima Rodionov
Dima RodionovVFX

Tags

coffee bean transformationcoffee beanroasted coffee beanlump of coalcoal texturecgi coffee bean

Description

A horizontal CGI visual created for the Coaltown Coffee brand identity project by Smörgåsbord with VFX by Dima Rodionov. Three coffee bean forms are aligned horizontally against a pure black seamless background, illustrating a material transition from raw coal to a polished roasted coffee bean. The left object exhibits a rough, jagged anthracite coal texture, the middle object displays a hybrid surface merging fractured rock with smooth coffee bean skin, and the right object shows a glossy, roasted whole coffee bean.

Style

Horizontal, Commercial, Moody, Tactile

Techniques

Low-key / chiaroscuro, 3D render / CGI

Industries

Beverages

Color

Off-Black (50%)
Chocolate (50%)

Background

Black Seamless

Context

Advertising Campaign