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BrandCoach
ProjectSpring 2025 Ad Campaign
Youngji Lee wearing a black varsity jacket and white crossbody bag outdoors in an urban square

Coach Spring 2025 Ad Campaign 2025

Associated creatives

Stuart Vevers
Stuart VeversCoach Creative Director
Mother London
Mother LondonAgency
Henry Scholfield
Henry ScholfieldDirector
Elaine Constantine
Elaine ConstantinePhotographer
Elle Fanning
Elle FanningModels
Nazha
NazhaModels
Kōki
KōkiModels
and Youngji Lee
and Youngji LeeModels
Jodie Barnes
Jodie BarnesStylist

Tags

youngji leeyoungji lee smilingyoungji lee portraitblack varsity jacketvarsity jacketwhite crossbody bagcrossbody bagwhite handbagcoach handbag

Description

This image from the Coach Spring 2025 ad campaign features South Korean rapper and model Youngji Lee as the central subject. She is captured outdoors in a public square against a backdrop of modern urban architecture and pedestrians. Youngji Lee wears a black satin varsity jacket with white ribbed trim over a black top, paired with dark shorts and a white leather crossbody bag. The lighting is bright and natural, casting clear shadows on the paved ground. The campaign was photographed by Elaine Constantine with styling by Jodie Barnes.

Style

Editorial, Vertical, Warm, Clean

Techniques

Analogue / film, Natural light

Industries

Luxury Fashion Houses

Color

Jet Black (50%)
Pure White (30%)
Charcoal (20%)

Background

Public Square

Context

Advertising Campaign